Many believe media is just another part of life, not very important, and doesn't make much different; but has anyone really thought of the work and effort behind it? We all change skip the first 10 minutes of a movie to avoid trailers, or change channels when a commercial comes up, so why do marketers spend so much time and money on ads?
Chanel No. 5, a perfume I'm sure everyone has heard of. Why's that? Because of the continuous advertisements seen all over the media. First, they chose a very important figure as the face of the perfume. Nicole Kidman.
Because they chose such a famous actress, they have automatically increased their grab on customers of different demographics. Fans of Kidman range from children to adults, unlike the typical customers of the brand Chanel. Now, Chanel has fans of Nicole, fans of her husband, fans of her children, fans of her movies, and many many other people associated with her out to buy 'her' perfume. Chanel has branded their product with Kidman, and instantaneously doubled their pool of buyers.
Now, some might say that ads aren't what's causing the increase of sales, but numbers say otherwise. Nicole Kidman has become the highest paid actress, per minute, for a television commercial. For her 3 minute advertisement for Chanel No. 5, she received $12 million. If producers didn't believe these ads were bringing in revenue, they wouldn't have paid a quarter of that.
Big companies use big names to sell their products. Using a person such as Nicole Kidman grabs attention, and creates a hype for the company name. Using figures to sell a product is a very smart and powerful way to advertise a product, and it is done daily in the world of media.
Here's a link to the 3 minute, $12 million ad:
http://www.youtube.com/watch?v=C525FnMFSBI
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