Coca Cola

While searching through the internet, I came across an old Coca Cola advertisement. It caught my eye because it seemed more frightening than pleasant. An elf like boy, with glaring eyes, stood in the back of the ad, with a six pack of Cola in front.  It looked very much like a christmas advertisement because of the red and green. After doing some research, I found out why.

In the early '20's, Coca Cola was known to be a 'summer time drink'. All ads persisted on people drinking it chilled, and many of the advertisements featured bottles of Cola on a bed of ice. Marketers wanted to increase their sales, and therefore came up with the idea of incorporating Coca Cola with Christmas. 

In the early 1900's newspaper ads were the biggest and easiest way to market a product. The Cola company decided to use Santa Clause as bait for readers. Santa Clause was the biggest part of Christmas, and appealed to the largest amount of people. Adults, parents, and children were all within the demographic of people that celebrated Christmas. In order to make Cola an all year round product, the company used Christmas as their ideal market strategy.

All Coke ads began to print in the famous colors. Elves, Santa, and many other Christmas decorations were all within the reach of the ad creators. Red, is a very strong and attractive color, and it is commonly used in many ads to grab attention. The base color for all Coca Cola ads became red. 

Techniques such as color, and  using famous figured (like Santa) are all tricks used in media. The way to attract the readers attention is the hardest, most important part. Until today, Coca Cola is one of the most powerful companies, coming up with an approximate annual revenue of $6 billion. Media and advertisements made Coca Cola the drink that it is today. If marketers in the '20's hadn't of created the 'all year round' drink, Cola might have died out before we were ever born.