That, and how "cool and hip", the new IPad is all we're hearing about these days. Whether its through the radio, or newspaper articles, the IPad is the 'it' gadget for this season.
Many people love and hate the Ipad. First, the main problem is how to categorize it. Is it a laptop? No, atleast not a practical one. Is it an Ipod? No, It’s too big and heavy to use solely as an mp3 player. Although we read all of these wonderful informative pieces about this device, can we really believe them?
Have you ever stopped to think who wrote the catch phrase on the latest Apple ad, or even who the person giving it a 10/10 review is? An important question to think about is, who is this information coming from?
If one were to consider buying an IPad based on the features they've seen on the website, I would say they've been tricked. The company website is the safe haven for all of its products. Its the only place in the world where each item they have created is perfect. Its a utopia for the manufacturer, and a brainwashing device for the visitor. Each title, comment, and description is read, revised, reread, re-revised.... over a million times. Not only each word, but each letter is taken into consideration, and discussed for what way it might be precieved. The review must be flawless, and the comments left by 'customers' are hand picked. The person that will give a true review, is not the one paid to publish one.
The fame and glory all of these inventions are receiving is because of media; specifically, the person delivering the message. His or her opinion alone can shape how people see the item.
The truth can be hidden in many ways, and advertisers are experts on this. They'll give you all of the best attributes of an item, but leave out the glitches. That's why its most important to know who and where the information is coming from.
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